LO1 Task 1: KTA 4: Researching the ASA

Advertisingstandards authority is a non-statutory body but provides a code of practice for advertising.

-Adverts should not cause offence

-Adverts should not glorify alcohol, sexual activity, and drug taking

-Adverts should not cause harm to children

-Adverts should not be misleading

-Adverts should not give false information about what they are selling/promoting or exaggerate claims made

The ASA covers broadcast media (TV, Web, Radio, Film trailers) and print media (magazines, newspaper, direct marketing)

Adverts that could be offensive in anyway:

Lynx Chocolate- the man is covered in chocolate

Car Adverts- How much petrol per gallon

Fosters/Carling- glorifying alcohol

Skittles- Man and Woman on honeymoon

French Tampon Advert

French Connection 2013.

Three adverts that have been banned: 

Sky Broadband - False advertising.

Reese's Pieces- Harmful scenes to some viewers. (spoof advert)

Volkswagon- Inappropriate language reported by some viewers

Dior- False Advertising