· Body copy- refers to the text of your
written articles, which should be produced as a printed presentation to accept
industry standards, e.g. correct use of language, font size, word limits etc.
Usually written in columns.
· Serif font- fonts like Times New Roman,
or Baskerville Old Face, which have little bars (serifs) on the end of the
letters.
· Sans serif font- fonts like impact, or
Agency FB, which do not have little bars (serifs) on the end if letters.
· Drop capitals- really big letter, which
starts off an article.
· Cross head- small sub-heading used to
split up a large block of text.
· White space- blank parts of a page other
than text or pictures.
· Mode of address- how the text talks to
the audience.
· Strap line- a smaller headline printed
above the main headline.
· Sell a lines/slogans- smaller strap line
that helps to sell something to the audience.
· Banner- text which stands out because
it’s on a coloured background.
· House style- a magazines distinctive
design that distinguishes it from its competitors.
· Borders- the gaps at the edges of the
page
· Gutters- the gaps between the columns of
text
· Leading- the space between lines of text
· Kerning- the space between letters
· By-lines- name of the person who write
the article.
· Picture credits- where did the photo come
from and or who took it.
· Anchorage- the way in which text helps to
pin down the meaning of a picture or visa versa.
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