Coachella
All 3 pieces of graphic design use the same font, leading and kerning for the brand name 'Coachella' making it straight away recognisable. On the Line Up the acts are written in a different sans serif font showing that they are a different part of information on the poster. The background of each of the 3 pieces is very relaxed, used pastel and neutral colours to revise that the festival is taking place in LA; a relaxed california city.
Format: Line up, Logo and Banner
Content: The name of the festival, which acts are playing when, the type of outdoor place its held.
Layout: The Logo and Banner are both very simple with only a background image whereas the Line Up includes sponsors, large and small text and the dates of the festival.
Target Audience: LA based young music fans
Regulatory bodies: ASA
Legal & Ethical issues: No harmful images/text are being used.
LEEDS
The house style of Leeds festival has always used the strong colours of red and yellow. The logo is shaped like a sun but has spiked edges connoting the rock theme of music. It could also be said that its shaped like a sun as the festival is held over the late summer bank holiday. The Line up always used black text on a yellow background creating strong contrasts but also these colours are known as warning signs which may again point towards the fact the festival is rock based.
Format: Logo, Line up, Wrist Band
Content: The name of the festival, the year its held, the line up and acts.
Layout: House style of yellow and red shown through out all graphics. All text in aline.
Target Audience: Indie Rock Music Fans
Regulatory Bodies: ASA
Legal & Ethical Issues: No harmful text/images
Tomorrow Land
Format: Banner/Logo, Poster, Billboard
Content: Brand Name, Dates, Bright images, logo, short line of infomation
Layout: Logo always in big and at the top of the piece, logo always pink to fit with the house style & music audience genuinely shown.
Target Audience: Electronic music fans
Regulatory Bodies: ASA
Legal and Ethical Issues: NO Harmful text/images are shown through out the graphic design pieces.
The Tomorrow Land graphic designs use a fairy tale house style relating to the festivals title of Tomorrow Land. Through out each piece the colours are all light, airy and dream like connoting a chilled and relaxed atmosphere. The Swirly font used for the iconic brand is a very memorable which I think works well with the fairy tale theme.
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