TREATMENT: STEEL
CITY FEST; LOGO, TICKET, BILLBOARD, MAGAZINE ADVERT, A5 FLYER.
CAITLIN BAKER
Your company has been asked to create a portfolio
of marketing for a new countywide music festival called Steel City Fest. The
festival is going to be a three-day event from 20-22nd December 2013 across
multiple music venues in South Yorkshire but mainly in Sheffield. There are 5
mine 'headline' acts playing but over 120 in total. The music festival aims to
showcase the best local acts and musicians across South Yorkshire. Tickets for
the event cost £8 for a day ticket
and £21 for a full weekend pass.
I AM REQUIRED TO MAKE:
-A Logo
-A magazine advertisement
-The ticket design
-The official A5 flyer for the event
-A billboard poster.
The genre for my festival is Indie Rock targeting
young male and females. My key demographics are male 57%, female 43%, median
age 28, student 87%, ABC1 37%, C2DE 63%, and Attenders 78,000.
A typical Attendant to my festival would be…
Kendall is my name yet most people call me Kenny.
Yes I'm a girl, a 19-year-old student studying Music production at Sheffield University.
I has been a fan of rock music since I was 15 and I'm totally obsessed with
listening to the Arctic Monkeys, Kings of Leon and Queen and I literally can't
wait to go to the Arctic Monkeys arena tour in November 2013. I nearly always
have a concert ticket in my purse for the next upcoming concert/gig in
Sheffield. I normally stick to music events in Sheffield as I prefer the crowd,
its like we all share the same passion from music here and I feel like I fit it
when music is showcased here.
I work at
Topshop Part-time which is so handy as I get paid well at the end of each month
but also get to afford all the beautiful clothes in there, most of my shifts
are actually spend adding things to my shopping bag to buy when I finish.
At the
moment I'm actually really excited to announce that my four friends and I are
doing our first live gig at the Lead mill. We have all been part of the same
band now for about 3 years but I have played the guitar since I was 13, my pic
collection is quite large.
I love going
to Sheffield 02 academy music events with my next one being Tom Odell on 30th
October which I am so excited for.
I have also done some work for 'Toast' magazine;
writing band reviews, crediting songs, and I even got to go to Ibiza Rocks this
year as part of a project I was doing with the magazine which was such a
blessing to attend.
As open minded as I am I love going to the
'Sheffield' small gigs, which take place at the likes of the Leadmill and local
pubs and bars. I saw 'Dead Sons' in the summer and recently saw Low Duo, both
Sheffield born and bread bands that I really fell in love with.
Music and fashion photography is also an area I am
very interested in and hopefully one day when playing the guitar I will be able
to have my own photography company along with a fashion line, our band going on
world tours and maybe I will have met Kings of Leon by then. Just maybe.
KEY DATES FOR EACH
KEY MILESTONE
By the 4th
December I must have completed my draft work for my final designs and have got
feedback to say ways in which I could improve them.
By 19th
December my final designs for my graphic work must be completed and have been
handed in to mark.
BUDGET
Equipment
Equipment
Mac £1,024
Tripod £18.33
Canon 650 D £409,95
Canon Camera Bag £35.95
Canon Camera Bag £35.95
Pencil £0.50
Art Paper £2
Software
Photoshop £329 C26
Illustrator £329 C26
Art Paper £2
Software
Photoshop £329 C26
Illustrator £329 C26
Travel
The only place I had to travel was to Arundel street and Sidney street to be able to take some pictures for the background of my graphics. As these streets are just around the corner from college this travel was free as I was able to walk on foot their and make.
Models
I used my models for shooting during my graphics design process so this was again another part of my project that was free. The only person I needed was Sophie who came out with me to take the pictures and she did it free of cost as it also benefited her.
The only place I had to travel was to Arundel street and Sidney street to be able to take some pictures for the background of my graphics. As these streets are just around the corner from college this travel was free as I was able to walk on foot their and make.
Models
I used my models for shooting during my graphics design process so this was again another part of my project that was free. The only person I needed was Sophie who came out with me to take the pictures and she did it free of cost as it also benefited her.
Total cost & overall budget = £2,145.73
PROPS AND MODELS
I chose to use a
brick wall for my back drop on my graphics so will need to take a photo of one
from around Sheffield with an old, derelict look. I will draw out the logos of
the 5 bands I am using and then photography them, and out them onto the Mac to
edit in Photoshop and place on my graphics.
HEALTH AND SAFETY
CONSIDERATIONS.
When taking my
photos I will go with at least one other person to ensure I wont be on my own.
I will go in the daytime to capture the best light possible.
I will keep the
canon camera in a camera bag to prevent it from breaking or me dropping it, I
will also make sure the lens cap is kept on the camera when its not in use to stop 'the lens from being scratched or getting any marks on it.
LEGAL AND ETHICAL
CONSIDERATIONS.
When going out to
take my photo’s I will check to make sure the land I’m I using is not privately
owned and if it is and will ask permission to use the land. I will make sure to
fill out a risk assessment form from college and to sign out of college and let
them know where I am going to take the photo and who with.
ASA CONSIDERATIONS
According to the 'Advertising Standards Authority' (ASA for short) adverts of any kind should not:
-Cause offence
-Cause any harm to children
-Be misleading
-Give False Information
-Exaggerate claims they have made.
With the ASA covering broadcast media & print media and graphic design being a form of print media I had take into consideration the ASA beliefs in relation to my product and its target audience.
It is illegal to use or copy work that has been copyrighted without the creators/ licence holders permission and no when creating my own graphics I will make sure that the text I use for my logo will have been created by me.I will go out and take my own photos for the background of my graphics and sketched the logo's of the bands and imported them into Photoshop so that it wont be a direct copy. I will make sure that in no way my graphics cause offence by not including any harmful images or disturbing words and they will all give positive and true information and follow the ASA restrictions.
ASA CONSIDERATIONS
According to the 'Advertising Standards Authority' (ASA for short) adverts of any kind should not:
-Cause offence
-Cause any harm to children
-Be misleading
-Give False Information
-Exaggerate claims they have made.
With the ASA covering broadcast media & print media and graphic design being a form of print media I had take into consideration the ASA beliefs in relation to my product and its target audience.
It is illegal to use or copy work that has been copyrighted without the creators/ licence holders permission and no when creating my own graphics I will make sure that the text I use for my logo will have been created by me.I will go out and take my own photos for the background of my graphics and sketched the logo's of the bands and imported them into Photoshop so that it wont be a direct copy. I will make sure that in no way my graphics cause offence by not including any harmful images or disturbing words and they will all give positive and true information and follow the ASA restrictions.
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