V Festival has a wide age range for its target audience so when creating its graphics it has to be careful they are suitable for everyone. The red is a popular colour and everyone can relate to it weather it being love for music or the danger of festival antics. The posters have different cartoon pictures of lots of different images such as guitars, backpacks and wellies which shows there is something there for everyone.
The Logo for V Fest has become very recognisable across the UK. Each year the background of the logo will change but still being bright and colourful it will always be recognised. The large 'V' representing Virgin Media is always the dame making a strong brand with the text always being in red to connote high spirits and love of music.
The posters and tickets are also brightly coloured connecting the logo, posters and tickets all together and making them recognisable as a whole. V Fest use horizontal integration meaning all their products are linked by their specific logo and famous house style creating synergy within the brand.
By looking at the V Fest brand I have realised that to make my brand succesful I need to keep with the same house style, have an eye catching logo which is distinctive & recognisable and use a suitable font to attract the target audience.
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