LO2 Task 2: KTA 6: Steel City Festival Brief and Target Audience

Your company has been asked to create a portfolio of marketing for a new countywide music festival called Steel City Fest. The festival is going to be a three-day event from 20-22nd December 2013 across multiple music venues in South Yorkshire but mainly in Sheffield. There are 5 mine 'headline' acts playing but over 120 in total. The music festival aims to showcase the best local acts and musicians across South Yorkshire. Tickets for the event cost £8 for a day ticket and £21 for a full weekend pass.

I am required to make:

-A Logo

-A magazine advertisement

-The ticket design

-The official A5 flyer for the event

-A billboard poster. 

To help decide on my target audience I will use these audience demographics:

Age

Gender

Social grade

Ethnicity

Sexuality

Hobbies

Interest

Theory which may help me

1. John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.

2. Len Ang (1991) similarly argued that all media producers create 'imaginary entitles' of their target audiences before creating a media product.